W.E.I.R.D.(Western, Educated, Industrialized, Rich and Democratic) Societies Think Differently

Jonathan Haidt is one of the more interesting thinkers around. Here`s the transcript of a general talk he gave on his work at an Edge conference called The New Science of Morality. He talks about two other articles that have helped instill some caution and humility in him:

So, the first article is called “The Weirdest People in the World,” by Joe Henrich, Steve Heine and Ara Norenzayan, and it was published last month in BBS. And the authors begin by noting that psychology as a discipline is an outlier in being the most American of all the scientific fields. Seventy percent of all citations in major psych journals refer to articles published by Americans. In chemistry, by contrast, the figure is just 37 percent. This is a serious problem, because psychology varies across cultures, and chemistry doesn`t.

So, in the article, they start by reviewing all the studies they can find that contrast people in industrial societies with small-scale societies. And they show that industrialized people are different, even at some fairly low-level perceptual processing, spatial cognition. Industrialized societies think differently.

The next contrast is Western versus non-Western, within large-scale societies. And there, too, they find that Westerners are different from non-Westerners, in particular on some issues that are relevant for moral psychology, such as individualism and the sense of self.

Their third contrast is America versus the rest of the West. And there, too, Americans are the outliers, the most individualistic, the most analytical in their thinking styles.

And the final contrast is, within the United States, they compare highly educated Americans to those who are not. Same pattern.

All four comparisons point in the same direction, and lead them to the same conclusion, which I`ve put here on your handout. I`ll just read it. “Behavioral scientists routinely publish broad claims about human psychology and behavior based on samples drawn entirely from Western, Educated, Industrialized, Rich and Democratic societies.” The acronym there being WEIRD. “Our findings suggest that members of WEIRD societies are among the least representative populations one could find for generalizing about humans. Overall, these empirical patterns suggest that we need to be less cavalier in addressing questions of human nature, on the basis of data drawn from this particularly thin and rather unusual slice of humanity.”

An awful lot of theories in evolutionary psychology, for instance, are tested by giving questionnaires to UC Santa Barbara students.

As I read through the article, in terms of summarizing the content, in what way are WEIRD people different, my summary is this: The WEIRDer you are, the more you perceive a world full of separate objects, rather than relationships, and the more you use an analytical thinking style, focusing on categories and laws, rather than a holistic style, focusing on patterns and contexts. …

Computer programmers call this “object orientation.”

Well, let`s turn to the second article. It`s called, “Why Do Humans Reason? Arguments for an Argumentative Theory,” by Hugo Mercier and Dan Sperber. The article is a review of a puzzle that has bedeviled researchers in cognitive psychology and social cognition for a long time. The puzzle is, why are humans so amazingly bad at reasoning in some contexts, and so amazingly good in others? …

Why is the confirmation bias, in particular— this is the most damaging one of all—why is the confirmation bias so ineradicable? That is, why do people automatically search for evidence to support whatever they start off believing, and why is it impossible to train them to undo that? It`s almost impossible. Nobody`s found a way to teach critical thinking that gets people to automatically reflect on, well, what`s wrong with my position?

And finally, why is reasoning so biased and motivated whenever self-interest or self-presentation are at stake? Wouldn`t it be adaptive to know the truth in social situations, before you then try to manipulate?

The answer, according to Mercier and Sperber, is that reasoning was not designed to pursue the truth. Reasoning was designed by evolution to help us win arguments. That`s why they call it The Argumentative Theory of Reasoning. So, as they put it, and it`s here on your handout, “The evidence reviewed here shows not only that reasoning falls quite short of reliably delivering rational beliefs and rational decisions. It may even be, in a variety of cases, detrimental to rationality. Reasoning can lead to poor outcomes, not because humans are bad at it, but because they systematically strive for arguments that justify their beliefs or their actions. This explains the confirmation bias, motivated reasoning, and reason-based choice, among other things.”

That why I love the documentary on Sir Andrew Wiles proving Fermat`s Last Theorem so much. I particularly like how in 1994 the publication referee Nick Katz devoted two months to reviewing, line by line, Wiles` first manuscript, finally finding a single error that threatened the whole edifice. And Wiles eventually agrees with Katz that his life`s work is ruined. (Then, he spends a year before solving the problem, providing a happy ending.)

That ain`t natural. Mathematics isn`t exactly a social construction, but the culture of mathematicians is, and it`s an impressive accomplishment of the human race.

Where did this culture of objective argument begin? The Greeks? The Babylonians before them? How did it get started?