The purpose of a headline is to let someone who hasn`t read the story, and may not ever read the story, have some idea of what`s in it. That way they can decide whether or not to read it.
I`ll give the you the first couple of paragraphs of a story of a hate crime, and then show you the headline:
KANSAS CITY, MO (KCTV) –
A white man said he was beaten by a group of African-American youths who used racially derogatory terms during the assault.
Kansas City Police said the 50-year-old man suffered a fractured hip and other injures. An officer found the man lying in the road at 67th Street and Prospect Avenue about 10:40 p.m. Thursday.[More]
Here`s the headline:
That`s a lot of help, isn`t it?
Previously from Kansas City: Kansas City Star Censoring Horrific Anti-White Hate Crime?