Under President Obama, Whites Need Not Apply


be an issue in this campaign?"

Hearing the cable talk-show host solemnly pose the
question, I could not suppress a belly laugh.

For the anchor was fearful that some white folks
might reject Obama because he is African-American—even
as a Rasmussen poll was reporting that Barack is beating
McCain among black voters 94 to 1.

What, other than race, explains how Barack rolled up
90-10 margins among black voters while

running against Hillary Clinton
, wife of the man
novelist Toni Morrison dubbed "our first black

Indeed, so one-sided was the primary coverage in
favor of Barack as the first African-American with a
real chance to be president, even

"Saturday Night Live"
took to mocking the MainStream Media.

As for black radio, on "The Tom Joyner Morning
"Michael Baisden Show" and "The
Steve Harvey Morning Show,"
which together may reach
20 million folks, there is "little pretense of
writes Jim Rutenberg of The New York
"More often than not the Obama campaign is
discussed as the home team."
Radio on Obama Is Left`s Answer to Limbaugh
Jim Rutenberg, July 27, 2008]

Black Entertainment Television
plans to carry
Barack`s speech to the Democratic convention live, but
has no plans to carry McCain`s. Barack`s speech "is
an historic occasion,"
says BET Chairman Debra L.
Lee, "so that demands some special treatment from

As the mainstream media have moved left and talk
radio right, and cable is breaking down along political
and ideological lines, there is something else afoot
now—the racial Balkanization of the newsroom.

Consider. On Sunday, 6,800 folks showed in Chicago
for the 2008 quadrennial convention of

UNITY: Journalists of Color.
McCain declined an
invitation. Bush had been booed at UNITY 2004, while
John Kerry got a standing ovation. Featured speaker:
Barack. Major concern of the journalists running the
show: that their colleagues would lift the roof off the
McCormick Place convention center when Barack arrived.

Said Luis Villareal, a producer of NBC`s
"I don`t think it`s such a bad thing
if for 15 minutes you take off your reporter hat and
respond to
[Obama] as a human being at an event
where you`re surrounded by people of color and you`re
here for a united cause."
Minority Journalists Resist Applauding Obama?
AP, July  26, 2008

And exactly what "cause" might the 10,000
members of UNITY be united behind? The

hiring and advancement

journalists of color
in all major news organizations
in America.

For, as its emblem depicts, UNITY comprises four
alliances: the
Asian American Journalists Association
, the

National Association of Hispanic Journalists
, the

Native American Journalists Association
and the

National Association of Black Journalists

"A New Journalism for a Changing World" is
UNITY`s motto. And the title of its July 22 press
release reveals what the "new journalism" is all
about. "Aim of New UNITY Initiative Is More Diversity
in Top Media Management."

"With more than 50 percent of the population
projected to be people of color

less than a generation
says UNITY President
Karen Lincoln Michel [Send
her mail
], "the nation`s news organizations
continue to generate dismal diversity numbers year after
year. … `Ten by 2010` is a significant step in the
right direction."

What is Ten by 2010?

UNITY is demanding that 10 major U.S. news
organizations, by mid-2010, elevate to a senior
management position in the newsroom at least one
journalist of color and provide "customized training
to help prepare them."

The journalist may be Asian, African-American, Native
American or Hispanic, which rules out journalists of






ancestry, since they are white.

Is this what we have come to 50 years after the
triumph of the civil rights movement? Flat-out demands,
by American journalists, for the hiring and promotion of
colleagues based on race and color?

Is there any evidence major news organizations in
this country have engaged in systematic discrimination
to keep out men or women of color this last half
century? The reverse seems true. They have

bent over backward
to advance minority journalists.

And if journalists have been hired and promoted based
on ability and merit, why in the 21st century should
these criteria be thrown out as the standards for
advancement—in favor of race and color?

Isn`t this what they did in the days of

Jim Crow
—hire and promote based on race? What UNITY
is calling for is a return to the old rules but with new
beneficiaries—blacks, Hispanics, Asians and Native

new victims
, all of whom will be white.


, McCain came
out in favor
of an

Arizona civil rights initiative
that would outlaw
any state discrimination either for or against folks,
based on race, gender or national origin. Barack said he
was "disappointed" with McCain and told UNITY he

favors affirmative action
"when properly
backs ban on affirmative action in Arizona
, AP,
July 27, 2008]

The Arizona referendum banning preferential treatment
based on race is

also on the ballot in the swing state of Colorado

won in California
in 1996, in Washington in 2000 and
in Michigan in the

great Democratic sweep of 2006

It has never lost, and may just win McCain Colorado,
and with it the nation.



Patrick J. Buchanan


no introduction
to VDARE.COM readers;
his book
State of Emergency: The Third World Invasion and Conquest of America, can be ordered from Amazon.com. His latest book
is Churchill,
Hitler, and "The Unnecessary War": How Britain Lost Its
Empire and the West Lost the World,



Paul Craig Roberts.