Editor`s note: Charles Garcia, who has served in the administrations of four presidents, of both parties, is the CEO of Garcia Trujillo, a business focused on the Hispanic market. He was named in the book "Hispanics in the USA: Making History" as one of 14 Hispanic role models for the nation. Follow him on Twitter: @charlespgarcia. Lea este artículo en español/Read this article in Spanish
(CNN) — Last month`s Supreme Court decision in the landmark Arizona immigration case was groundbreaking for what it omitted: the words "illegal immigrants" and "illegal aliens," except when quoting other sources. The court`s nonjudgmental language established a humanistic approach to our current restructuring of immigration policy.
Now, you may have a tendency to treat marketing consultants` opinions as self-serving spin, but, you don`t understand, this guy is a Hispanic Marketing Consultant, so you`d better listen to him. After all, we newspaper editors get almost all our opinions about Hispanics from Hispanic Marketing Consultants. They`re the Gold Standard when you need a quote in a hurry about immigration. They always return phone calls and always tell our reporters exactly what they want to hear. So, listen up, buddy.