Well, we can call this one a case of Narrative Collapse.
News footage from 1989 has surfaced which shows Morris Dees, the founder of the Southern Poverty Law Center (SPLC), a civil rights organization that tracks hate groups, acknowledging that the Confederate flag was part of his southern heritage.“This is my home. I love this area. The Confederate flag that’s flying over that capitol today is just as much a part of my heritage as Dr. [Martin Luther] King’s march down 6th Avenue,” Dees tells an interviewer during the Nov. 5, 1989, dedication ceremony of the Civil Rights Memorial in Montgomery, Ala.[Flashback: SPLC Founder Says Confederate Flag Is 'Part of My Heritage,' by Chuck Ross, Daily Caller, July 9, 2015]
The traditional response to those who say the Confederate flag is racist is that it is about "heritage not hate."
Even after the campaign of the last few weeks, a majority of the American people see the Confederate flag as representing Southern identity, not racism [Poll: Americans say Confederate flag symbol of pride, not racism, by Kelly Cohen, Washington Examiner, July 2, 2015].