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Mexican Beer Diversity Gets Saintly
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December 16, 2007, 09:04 PM
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As I have written before, Mexican culture extols criminal values and treats certain categories of perps like rock stars. Or in this case, like saints.

Today`s news concerns how Mexico`s honored narco-saint Jesus Malverde is being further recognized by a beer being named after him. There is already a shrine erected to Malverde in Sinaloa, where drug smugglers come to leave an offering which they hope will lead to a successful enterprise. Who says Mexico is becoming more secular?!

MEXICO CITY – Jesus Malverde is considered a Mexican Robin Hood and the patron saint of drug lords.

On Wednesday, he got his own beer.

A Mexican brewery in the western city of Guadalajara began selling the Malverde beer in the northwestern state of Sinaloa, long considered one of the country`s main drug strongholds.

Malverde is believed to have been a construction or railroad worker who was hanged in 1909 in Culiacan, Sinaloa`s capital. He later developed a reputation as someone who stole from the rich and gave to the poor, although the details of his life remain unclear. [...]

Minerva Brewery decided to use the late outlaw`s name because it wanted a new beer to market in northwest Mexico, marketing director Juan Carlos Banda told The Associated Press.

"We were looking for a character from Mexican folklore, a graphic representation of local culture," he said. [Mexican company launches beer in honor of unofficial drug saint San Diego Union Tribune, December 12, 2007]

Now righteous drug mules will have a new liquid for the toast: "Jesus, drink up, you`re behind!"