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Why are Google ads so inept?
Thumb sailer
March 10, 2012, 03:20 PM
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I don`t know if you see the same Google ads as I do, but the ads Google chooses to run on my blog when I look at www.iSteve.blogspot.com are hilariously abysmal. For example:

Racial discrimination 

Find Racial discrimination Near You. See Actual Customer Reviews! 

Local.com

 

I`m not making this up. 

Let`s try an experiment with another keyword phrase: 

poison oak

For all I know, Google will now put an ad on my website reading "Find Poison oak Near You." Let`s try some other guaranteed moneymakers:

termites

hernias

dry rot

salmonella

negative cash flow

Ca-ching! 

I first put Google ads on my website many years ago, and I made more money back then, even though my readership was much smaller. I recall a few weeks into running Google ads, there was an for a documentary on evolution that was so popular with my readership that I earned $10 from just that ad in one day. I figured, wow, Google will of course learn from this mutually profitable venture what kinds of things my readership is interested in, and that will begin a positive feedback loop that will make the ads Google chooses to run on my website ever more relevant to my highly distinctive and hard-to-reach audience. 

Was I ever mistaken. As far as I can tell, after all these years, Google has never learned anything about what ads appeal to my readers and what don`t. Or maybe nobody in the whole world has anything to advertise that appeals to my readers.