explains John McCain`s Media Magic:
I`ll give [McCain] this much: he`s figured it out. To get the press on your side, humor the bastards night and day. Flatter them. Give them `access` and they`ll love you for it so much they won`t ask you any tough questions. Give `em access and they`ll do nothing with it, lest they lose it. Brilliant.
That`s the trick Tom Cruise`s old PR agent, Pat Kingsley, figured out as well. Tom`s just about the hardest-working man in show biz, so she gave the media outlets a deal: they could have tons of Tom`s time, as long as they didn`t ask him any interesting questions ("So, Tom, what`s the deal with this moon man religion of yours? Has the space monkey cult figured out some secret way to keep you from going gay?"
) If press did ask him something besides whether he does all his own stunts or just 99% of them, they`d not only lose all access to Tom, but to the rest of Kingsley`s stable of clients. It worked for years, and then he fired her and put his sister in charge. You`ve seen the results.