Steve Sailer`s post below, quoting the LA Times`s Presidential campaigns missing the mark in advertising to Latinos, is 1267 words long, so you may have missed this part, at the very end:
Here`s a more interesting part of the article:
Perhaps the Romney campaign is paying close attention to studies that show advertising in Spanish can turn off white and black voters. When white and black audiences saw ads with a Latino endorsement or in Spanish, their support for a candidate dropped, said Ricardo Ramirez, a professor of political science at Notre Dame.
"We know that appearing more inclusive by outreaching toward Latinos seems to work well for immigrants, but it seems to have a negative impact on blacks and whites," he said.
Who make up close to 7/8ths of the voters.