The Boycott of Miller Brewing is apparently causing headaches for their marketing executives. So they are doing what many criminals do when caught: deny wrongdoing.
(thanks to a reader for pointing out this link):
Miller Brewing Co. on Friday denied providing financial help for a planned march in Chicago supporting illegal immigrants, but a newspaper report of the firm`s involvement in a controversial political issue could create marketing headaches for the Milwaukee brewer.The Chicago Tribune reported that Miller had paid more than $30,000 for "a planning convention, materials and newspaper ads" connected to this weekend`s "Immigrant Workers Justice Walk."Not so, Miller spokesman Peter J. Marino said."The money supported a recent convention on immigration issues in Chicago, which provided attendees with information on how to become legally naturalized citizens of the U.S.," he said.
I think that folks like Marino have spent too much time in a corporate world where prevarication is all too common. Promoting mass immigration over the wishes of the American public doesn`t seem to strike him as problematic. Well, the simple fact is that I really doubt Miller will ever win the brand loyalty of Mexicans-who can purchase several fine brands of Mexican beer that to many folks taste better than anything Miller makes. I think that Miller will in time truly regret ever having alienated a substantial block of their traditional customer base this way.