I suggest the opposite [2] is more true. As Ben Franklin pointed out, the way to get people to like you more is not to do them favors (which just makes them resent your ability to do them favors), but to get them to do you favors.
Links:
[1] http://econlog.econlib.org/archives/2013/02/why_are_asians.html
[2] http://econlog.econlib.org/archives/2013/02/why_are_asians.html#253044