Washington Post: "Crosshairs" on the conservative white male

What repels many of those potential recruits, however, is the perception, if not the reality, that the party roils with racial resentment. Why else would the GOP be so overwhelmingly white? 

It didn’t help matters, either, when Republican strategists unleashed ads aimed at whipping the party’s core constituency — aging, right-wing, non-college-educated white men — into a racial frenzy with “dog whistle” warnings that a black “food stamp president” was out to get them. 

The “Bubba strategy,” as President Obama supporters called it. 

On Election Day, Bubba went whole hog for Republican contender Mitt Romney, only to be vanquished by a multiracial, mixed-gendered groundswell of voters. In the aftermath, the conservative white male was placed on the politically endangered species list — the crosshairs on him now.