SFGate August 31, 2013 by AP
NEW YORK (AP) — Motorola`s new Moto X phone doesn`t cost more to make simply because it`s assembled in Texas, research firm IHS said Wednesday.
The Moto X is the first smartphone to carry the “Made in the U.S.A.” designation. Labor costs are higher in the U.S. compared with Asian factories, where phones are typically made. But IHS said the Moto X is about 5 percent cheaper to make than Samsung Electronic Co.`s flagship Galaxy S4 phone. The firm said the Moto X`s overall production cost is just 9 percent more than that of Apple`s iPhone 5…
IHS said the estimated $12 for assembly is about $3.50 to $4 more than other leading phones.
“Our initial estimate suggests the additional costs of onshoring the Moto X are relatively low,” IHS said.
The phone went on sale last Friday, starting with AT&T. It`s coming to other carriers, including Verizon this week. The Moto X`s price is about $200 with a two-year service agreement.
The Moto X is Motorola`s first phone designed from the start under its new owner, Google Inc. The Internet search company bought Motorola Mobility for $12.4 billion last year.