It was not a quiet year for VDARE.com.
In fact, it was kind of a roller coaster.
I’ll start at the end, with our year-end appeal:
I want to thank everyone who generously gave to our biggest fundraiser of the year! It was a nail-biter in terms of meeting our goal, but I’m delighted to report that we, just like last year, not only exceeded our goal but also set a record for donations (at the last second!). Our goal was $100,000 and we brought in over $116,000 between November and January!
: Overall, our numbers are consistently up. We had a slight snowball in sessions over the course of the year, culminating in a 25% increase in
- sessions (4,957,864 vs 3,959,459),
- users (2,042,686 vs 1,630,536)
- and pageviews (13,038,344 vs 10,645,326).
That trend was echoed in our numbers of users. The bounce rate has decreased by 6%, although it took a jump in December, presumably because we had the fundraising layer up.
November was our peak month in terms of unique users with 231,540. Our slowest month was December with 160,888. December is traditionally our lowest month in terms of traffic, which I assume is a result of the intensity of our fundraising (the click-through layer also increases our bounce rate slightly), although I suppose it could also reflect the myriad of distractions the Christmas season brings to most of us.
December is an interesting month: despite the increasing bounce rate and reduced number of users, we see peak numbers in terms of time-on-site (4 minutes) and pages per session (just over 3). Does this mean that the fundraising and Christmas season skims off our most fleeting readers and leaves only the die-hards?
We had several major spikes, most significant being November 14 with 38,147 sessions, which was on a blog post titled “Trump Supporter Martyred: RIP Thomas Shaw Jr., 75–Stabbed By 21-Year Old Black Man
,” by James Kirkpatrick, which went viral on Facebook. Other spikes included: Read more >>